Why You Can't Afford *Not* to Join Inside Rein

Howdy,

Earlier this week, we invited you to be part of Inside Rein, our new premium email program delivering exclusive insights, resources, and guidance to your inbox each week.

For the cost of a single riding lesson, you’ll get annual membership with:

• Instant access to The Rider's Wallet: How I Spent $82,000 on Horses in Four Years—a member-only 38-page case study about the real cost of riding.

• Exclusive articles, guides, mini-courses, and resources delivered weekly.

• Cost-saving tips and exclusive discounts to make horse life more affordable.

• Full access to all articles in the Inside Rein library—including all future articles, which will no longer be published on our website.

Why are we changing leads from web to email content?

If you've ever read any of our budgeting articles, you know our team believes in total transparency—especially about money. And we're not stopping now.

Our team is entirely made up of equestrians, like you, with (pony) mouths to feed. For the past six years, website traffic generated advertising income that helped us keep 900+ articles free.

You can read more about how we run our business here.

Unfortunately, Google has changed its algorithm to divert traffic away from trusted publishers with personal expertise to AI-generated overviews and forums like Reddit in order to line their own pockets.

Since the update, our website traffic dropped 93% and revenue went down 80%. 

Well, buck.

But we're getting back in the saddle—because that's what riders do.

By subscribing to Inside Rein, you’ll help our small team of women equestrians continue creating the experience-based content you love. 

Subscribe before January 1, 2025 to lock in our early-bird rate of $5/month or $50/year.

We're excited to bring you more of what you love—right to your inbox. 

Happy trails,

Nicole
Horse Rookie Founder